Google, Meta, and Amazon’s next frontier: AI-generated ads

Google, Meta, and Amazon’s next frontier: AI-generated ads
Share on facebook
Share on twitter
Share on pinterest

Google is planning to use artificial intelligence to help companies create ads, according to a report from CNBC. Internal documents viewed by the outlet suggest that Google wants to use its new PaLM 2 AI language model to help advertisers generate assets that they can use in their ads.

This tracks with a report from the Financial Times in April, which similarly stated that Google could soon create ads by putting together images, video, and text supplied by the advertiser. That’s not the only way Google could use its AI language model, however. CNBC reports that Google is also looking into ways to leverage its AI model to provide video ideas to YouTubers. It could also integrate an AI chatbot within the Play Store, Gmail, and Maps to provide customer support.

Other tech giants, like the Facebook owner Meta, are looking to make AI toolsets available to advertisers as well. Last week, Meta launched the AI Sandbox, which acts as the company’s “testing playground” for the early versions of AI-powered advertising tools. The company is currently working on tools for background generation, image outcropping, and text generation that helps advertisers create “different messages for certain audiences.”

Source

Subscribe to our Newsletter

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Share this post with your friends

Share on facebook
Share on google
Share on twitter
Share on linkedin

You sound like a bot

In 2018, a viral joke started going around the internet: scripts based on “making a bot watch 1,000 hours” of just about anything. The premise

Read More »

Leave a Reply

Your email address will not be published. Required fields are marked *