Why has Microsoft’s Edge browser gained immense popularity lately?

Microsoft’s Edge browser is now more popular than ever – but why?
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According to a set of web browser statistics, Microsoft’s Edge browser is steadily gaining a larger portion of the market on desktop computers and has reached an unprecedented level of usage.

Statcounter’s global statistics for January 2024 depict an unsurprising domination by Chrome, maintaining a significant lead with a market share of 64.84%. However, emerging as the runner-up for desktop browsers is Edge, currently capturing 12.96% of the market.

Microsoft can take pride in the remarkable achievement of its Chromium-based browser, as it has achieved its highest performance level to date, nearing 13%. Previously, Edge’s market share had fluctuated, with a peak just above 11% but dropping as low as 10.6% throughout the previous year. The positive recovery of Edge is undoubtedly a source of encouragement for Microsoft.

Edge has a significant lead over its closest competitors, Safari (8.83%) and Firefox (7.57%). Interestingly, it is nearly reaching twice the number of users compared to Mozilla’s browser.

In a different realm of operating system market dominance, Statcounter has discovered that Windows 11 has ascended by 1.29% and now stands at a 27.83% market share. This fact deserves attention due to the previous uncertainties regarding the adoption of Windows 11, indicating a slow but steady climb up the charts in comparison to the rapid progress of its predecessor, Windows 10.

Analysis: Delving Into the Rise of Microsoft Edge
Rather intriguingly, it seems that Microsoft Edge is gradually gaining ground in terms of popularity. However, it’s important to note that this is primarily observed on desktop platforms, as mobile adoption of this particular browser seems to be stagnant. This begs the question: what factors contribute to the growing traction of Edge?

Microsoft has certainly been making noticeable strides with Edge lately. The performance of their desktop browser is commendable, and they are continuously pushing the boundaries in this area. Additionally, they have introduced some innovative enhancements, such as integrating a clever search feature. Furthermore, they have taken numerous small yet practical steps forward, like incorporating video translation capabilities.

The AI brand known as Plus Copilot is gaining widespread recognition. Its integration into the Windows platform and its involvement in the continuous enhancements of Edge make it all the more appealing to users.

Equally significant, Microsoft has embarked on an extensive effort to refine its software. This is evident in Windows 11, where unnecessary default apps have been removed, and even in the Edge browser, where some excess has been trimmed. As a result, the browser is now equipped with valuable new capabilities, while simultaneously shedding unnecessary elements. Consequently, the application has become more streamlined and it appears that an increasing number of individuals are taking notice of this transformation.

The popularity of Edge seems to be a constant battle. On one hand, there is a continuous effort to enhance and refine its features, like pulling on a rope towards progress. On the other hand, Microsoft persistently pushes to encourage people to use Edge or investigates why they choose not to. This results in a tug of war between positive advancements and the potentially negative aspect of their prodding.

Currently, the scales are tipped in favor of Edge, highlighting its advantageous qualities. However, there’s an underlying belief that Microsoft could gain further ground in their battle against Chrome if they were to cease the persistent annoyance tactics.

Through Neowin

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